Lumen Finance
Reimagined the digital experience for a fintech brand seeking trust and sophistication.
Duration
5 months
Year
2023
faster onboarding flow
user sign-up rate
decrease in support tickets
increase in user trust indicators
Categories
UX/UI Design
Brand Identity
Brand Guidelines
Industry
Financial Services
Awards
CSS Design Award
Overview
A bold digital rebrand to match the ambition of a rising fintech disruptor.
Lumen Finance is building tools that make financial wellness accessible to everyone. They approached us to elevate their brand and create a web presence that would resonate with tech-savvy users, investors, and partners alike.
Goals
Create a future-facing brand and website that balances trust with innovation.
Our mission was to design a brand system and website that felt both stable and energetic — embodying Lumen’s mission to light the path to better finances. We implemented clean, confident design patterns and a modular CMS for internal teams to scale content as they grow.
Impact
A scalable digital platform that drives engagement and builds credibility.
Since relaunch, Lumen saw a 54% increase in new account signups and has successfully closed two new partnerships through the site. Their internal team reports smoother content management and brand consistency across channels.
It takes a stellar team to launch great work.
Every project is a collaborative effort. Here are the creatives, strategists, and partners who helped bring this vision to life.
Account Director(s)
Steven Potter
Operations Director(s)
Karen Rasmussen
Creative Direction
Michael Vega
Susan Williams
Project management
Tiffany Hubbard
Karen Rasmussen
Brand Strategy
Jason Banks
Motion Design
Carla Gonzales
Jason Banks
UX/UI Design
Tiffany Hubbard
Steven Potter
Illustration
Ryan Tran
Brenda Salas
Copywriting
Stephanie Ortiz
